Typefully is purpose-built for people who write content for multiple brands or identities. Whether you're working on just a couple of social accounts or hundreds, switching between them is fast and easy.
What is a Social Set?
A social set is a collection of social media accounts for a person or brand, making it easy to write your content once and cross‑post across platforms. Each set has its own drafts, schedule, and analytics, and you can share them in teams to keep personal, business, or client work separate.
The number of social sets included in our plans varies. You can learn more on the pricing page.
Adding Another Social Set
Click the accounts menu in the top-left.
Click Add New Social Set.
Authenticate with the first account you want to publish on (X, LinkedIn, Bluesky, Threads, or Mastodon).
This will create a new social set.
Add the other social accounts you want included in the social set.
Switching Between Social Sets
Use the switcher in the top-left to quickly move between your social sets. Each switch loads that set’s unique drafts, posted content, analytics, and scheduling preferences.
For power users, Typefully’s Command Bar makes switching between social sets lightning-fast.
Just press Command + K
Type the name of the social set
Hit Enter to switch instantly.
Overview of Social Sets and Teams
In settings, you will find a more organised overview of all your social sets and how they are distributed across teams.
When Do You Need Multiple Social Sets?
Here are some typical customer examples:
Creators with multiple brands
Example: You promote your personal brand and a business on X and LinkedIn. You'd then have a social set for your own brand and your business.
Marketing teams doing founder-led content
Example: Your startup makes content for the company brand and each of the co-founders. The marketing team ghostwrites for the founders and suggests quotes and things for them to share. That’s a social set for each founder and one for the company.
Content agencies that manage clients
Example: You run an agency with many client profiles. You'll want a social set for each client so they each have a calendar and their own analytics.
Organising social sets in teams
When working in a team or with clients, you may want some social sets to be visible only to a specific group—like a particular department, a client, or a content creator. That's why you can share social sets in teams and enable seamless collaboration while maintaining control of drafting and publishing.
If you have specific needs regarding connecting accounts, importing drafts, or collaborating, please let us know by clicking on “Help” inside the app.