This document explains how we compute the metrics in Typefully's analytics page. You may find this useful if you are a Twitter / X power user and want to dig deeper.
Impressions
The number of times your tweets are viewed by someone on Twitter / X.
Engagements
It's the sum of all the engagements for your tweets (likes + retweets + replies + profile clicks + link clicks). It may differ from Twitter / X's reported engagement, as they also consider media views and opens (we don't have access to this info via the Twitter / X API).
Engagement Rate
Engagements / Impressions
It measures how much people enjoy your tweets.
Profile Conversion Rate
New followers / Profile visits
It's an approximate[1] measure of how effective your Twitter / X profile (pic + bio) converts visitors to followers.
It will initially be empty, as we need followers (tracked from the day you sign up) to compute this.
[1] we can only track visitors coming from tweets, so you may see 100% if you are getting followers from other places (e.g. direct link to profile, podcast mention, etc.)
How often are Twitter / X analytics updated?
Metric | Update frequency |
Followers count | Every 45 minutes |
Tweets imported from Twitter | Every 2 hours |
Tweet stats updated (impressions, likes, retweets…) | Dynamic, depending on how old a tweet is: |
Exporting Analytics
You can click on the download button in any analytics chart to download the data as a CSV.
Select the desired time range
Click the download button
