Skip to main content
All CollectionsAnalytics
Analytics Page & Metrics
Analytics Page & Metrics
Updated over a week ago

This document explains how we compute the metrics in Typefully's analytics page. You may find this useful if you are a Twitter power user and want to dig deeper.


The number of times your tweets are viewed by someone on Twitter.


It's the sum of all the engagements for your tweets (likes + retweets + replies + profile clicks + link clicks). It may differ from Twitter's reported engagement, as they also consider media views and opens (we don't have access to this info via the Twitter API).

Engagement Rate

Engagements / Impressions

It measures how much people enjoy your tweets.

Profile Conversion Rate

New followers / Profile visits

It's an approximate[1] measure of how effective your Twitter profile (pic + bio) converts visitors to followers.

It will be initially empty, as we need followers (tracked from the day you sign up) to compute this.

[1] we can only track visitors coming from tweets, so you may see 100% if you are getting followers from other places (e.g. direct link to profile, podcast mention, etc.)

How often are Twitter analytics updated?


Update frequency

Followers count

Every 45 minutes

Tweets imported from Twitter

Every 2 hours

Tweet stats updated (impressions, likes, retweets, โ€ฆ)

Dynamic depending on how old a tweet his:
- Every 1 hour, within 2 hours of publication
- Every 6 hours, within 2 days of publication
- One last refresh on the 3rd day of publication

Exporting Analytics

You can click on the download button in any analytics chart to download the data as CSV.

  1. Select the desired time range

  2. Click the download button

Did this answer your question?