This article helps to explain how we compute metrics on Typefully's analytics page. You may find this useful if you are a Twitter / X power user and want to dig deeper.
Note: Our analytics do not include community posts. You can upvote this feature here.
Inside this article:
Impressions
The number of times your tweets are viewed by someone on Twitter / X.
Engagements
The sum of all the engagements for your tweets (likes + retweets + replies + profile clicks + link clicks). It may differ from Twitter / X's reported engagement, as they also consider media views and opens (we don't have access to this info via the Twitter / X API).
Engagement Rate
Engagements / Impressions
It measures how much people enjoy your tweets.
Profile Conversion Rate
New followers / Profile visits
It's an approximate[1] measure of how effective your Twitter / X profile (pic + bio) converts visitors to followers. This will initially be empty, as we need followers (tracked from the day you sign up) to compute this.
[1] we can only track visitors coming from tweets, so you may see 100% if you are getting followers from other places (e.g. direct link to profile, podcast mention, etc.)
How often are Twitter / X analytics updated?
Metric | Refresh rate |
Followers count | Every 45 minutes |
Tweets imported from X / Twitter | Every 2 hours |
Tweet stats updated (impressions, likes, retweets…) | Dynamic, depending on how old a tweet is: |
Exporting Analytics
You can click on the download button in any analytics chart to download the data as a CSV.
Select the desired time range
Click the download button
FAQ
Why am I only seeing the last 30 days of metrics?
If you're not seeing the entirety of your metrics, it could be that we need to download it for you. Please reach out to support in order to get an extended copy of your metrics.
What posts will I see in my metrics?
You will see posts made directly on X / Twitter as well as those published through Typefully.