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Auto-DM campaigns

Send DMs to your engaged followers, automatically.

Updated over a month ago

Typefully's Automatic DM feature lets you send a direct message to people who interact with your tweets, automatically. Here we'll share how it works and how you can set it up.

In this article:


What is an Auto-DM?

An auto-DM will be triggered when you can ask people to retweet or reply to one of your tweets and they complete that action. Once they do a DM you set up will automatically be sent.

You can use this feature to create giveaways and offer a valuable resources to those who complete your requested action of: reply, retweet, or follow. This generally creates high engagement and helps you to gain followers.

How to enable Auto-DMs

You will find Auto-DM settings once you go to Schedule or Publish your post.

Limits and Important Notes

  • Auto-DM frequency & limits

    You can set up three Auto-DM campaigns simultaneously. DMs are sent at a rate of: 30 per minute / 100 per hour / 500 per day. DMs exceeding these limit will be queued and sent in the following days.

  • Auto-DM duration
    Auto-DMs are enabled on tweets/threads for the 3 days following publication. After that, new replies, retweets, or follows will not be checked.

Mentioning DMs in the first tweet

When using Auto DMs, you must mention "DM", "Message", or "Send" in the first tweet of your post to inform readers that auto-DMs are enabled. This keeps your account safe and ensures you are compliant with X / Twitter’s Spam Policy.

Here are some examples of phrases to include in your first tweet to stay in the clear:

  • “Like & RT and I will send you…”

  • “Reply 👋 and I will DM you…”

  • “Reply and retweet and I will message you…”

Direct messages statuses

The Auto DMs modal shows a recap of total DMs by status, accessible anytime from the Published tab's draft detail.

  • Sent: DMs that have been successfully sent to users.

  • Queued: These DMs will be sent ASAP, with respect to the daily sending limits.

  • Failed: Failed DM attempts usually occur when recipients have closed DMs, don't follow you, or have protected accounts that prevent messaging.

Tips and Tricks

Always ask for likes

Even if likes aren't one of the filters for sending Auto-DMs (due to X / Twitter API limitations), it still helps boost the reach of your tweet. So, we recommend trying it out!

Use variables to personalize your DMs

Using variables can make your DMs feel less automated and increase the success rate of sending them.

If you have any questions, please reach out to support.

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